Tonto Dikeh has lost her brand ambassador role with WEALTH App after a missed meeting. Here’s the full gist on what the company is saying.
So here’s the tea making rounds this week, Tonto Dikeh just lost a major endorsement deal, and honestly, the way it happened is what has people talking.
Promise Land Innovation Limited, the company behind the WEALTH App, has officially cut ties with the actress. No more brand ambassador title, no more partnership. Done, just like that.
Why though? The company says it’s not just about vibes, they claim Tonto didn’t fully deliver on what was agreed in their contract.
Here’s how it unfolded. The company had scheduled a meeting for September 7 to sit down with Tonto and talk things through. You know, the kind of meeting where both sides hash out what’s working and what isn’t, and figure out a way forward.
But Tonto didn’t show up.
And that, according to the company, is what sealed the deal’s fate. With the meeting unable to hold, Promise Land Innovation says it simply exercised its right under the contract to end things immediately.
In a statement signed by the company’s Executive Director, Gift Emmanuel, and dated September 15, they made it clear this wasn’t a spur-of-the-moment decision. It followed a proper review of her performance as ambassador, and that review apparently didn’t go in her favour.
To their credit, though, they didn’t send her off with any shade. The company says Tonto has been formally told about the termination, and they wished her well going forward.
Now, why is this such a big deal? Because endorsement deals are serious business for celebrities, they’re not just about the money, they’re also about reputation. Losing one, especially over claims of not meeting obligations, is the kind of story that gets people asking questions. Was it deliberate? Was she just too busy? Or is there more to it that we’re not hearing yet?
This isn’t even Tonto’s only headline this season. She’s also been dealing with allegations tied to her former friend Doris Ogala, who claimed Tonto was paid off to stay quiet about a relationship with a pastor. True to form, Tonto brushed it off publicly, looking unbothered in a video she shared.
Whatever is really going on behind the scenes, one thing is clear, Tonto Dikeh remains one of the most talked-about names in Nollywood right now, for better or worse.
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